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Eugeni Brotóns Cuixart has been the Global Marketing Director for González Byass since 2009. He has a Bachelor´s degree and MBA from the ESADE Business School and began his work in the marketing sector of Martini and Bacardi. From there he went on to work in Diageo and subsequently in Miguel Torres as the International Marketing Director. He has worked in Barcelona, Madrid and London and has had his own strategic consulting firm that specialized in beverages and retail franchises.